Sony Pictures Networks India (SPNI) continues to expand its presence in the Hindi movie broadcast space with the launch of Sony MAX 1, a new channel designed to elevate the cinematic experience for TV audiences across the country.
Carrying the vibrant brand promise, “Filmon ka aisa chaska, jo dekhe hakka bakka”, the channel brings an interesting mix of movies curated to captivate and entertain. It went live on 1st May 2025, across major DTH and cable platforms, Sony MAX 1 is set to become the preferred destination for Hindi movie lovers.
Rooted in the belief that films have the unique ability to transcend individual tastes and bring families together, Sony MAX 1 simplifies choice by curating an exciting line-up of titles across genres. From Bollywood blockbusters and regional gems to cult classics and popular Hollywood dubbed titles, the channel delivers an unmatched viewing experience that blends mass appeal with rich storytelling.
Sony MAX 1 aims to cater to every member of the family, whether it’s edge-of-the-seat action, heartwarming drama, or nostalgic favorites. It offers a viewing experience that reflects the spirit of Indian households, where stories are shared and emotions run deep!
Tushar Shah, Chief Marketing Officer (CMO) & Business Head – Movies, Regional and Infotainment Channels, Sony Pictures Networks India (SPNI) said: With a legacy of building impactful brands and a deep understanding of audience preferences, the launch of Sony MAX 1 is a step forward as we expand our Hindi Movies Cluster.”
Shah said further, “The channel is all set to offer a curated movie-viewing experience on linear television, relevant to today’s viewer, rooted in family sensibilities, and designed for delight. Sony MAX 1 invites audiences to rediscover the timeless magic of cinema!”
