As Diwali approaches, potters across in Madhya Pradesh are busier than ever, crafting traditional clay diyas in honor of Goddess Lakshmi. Inspired by PM Modi and Chief Minister Dr. Mohan Yadav’s call for a ‘Vocal for Local’ approach and the focus on Swadeshi products, potters are hopeful for a prosperous season, anticipating strong sales driven by renewed interest in locally made items.
In Katni district, particularly in the towns of Bilhari, Umariapan, and Kanti, entire families of potters are dedicating their efforts to producing these symbolic clay lamps. While some members are tasked with kneading clays, others expertly shape them on the potter’s wheel.
Women, in particular, manage the kiln, carefully arranging finished diyas for baking, and later decorate them with vibrant colors, giving each diya a festive charm that complements Diwali’s joyful spirit.
Shivkumar Kumhar, a potter from Pahadi Niwar village, shares that the ‘Vocal for Local’ campaign championed by Prime Minister Narendra Modi and Chief Minister Dr. Mohan Yadav has led to a noticeable rise in demand for diyas compared to last year.
According to Balu Kumhar, preparation for crafting diyas, pottery, and idols typically starts a month and a half to two months before the festival. He highlighted the environmental benefits of using clay diyas. He said that they not only help reduce air pollution but also support local artisans, creating a source of income for each family member.
The growing preference for earthen diyas is not only providing livelihood for the potter community but is also helping them preserve their cultural heritage. As families immerse themselves in diya-making, they continue a legacy of craftsmanship that has been passed down through generations, strengthening local traditions and contributing to a more sustainable Diwali.
